Un copywriter citește în permanență. Asta este una din părțile importante și dragi mie din acest domeniu.
Găsești mai jos cărțile pe care le recitesc periodic, pentru a rămâne pe calea celor care au reușit și care mi-au deschis mintea.
✦ COPYWRITING
- Breakthrough Advertising – Eugene M. Schwartz
- Ogilvy on Advertising – David Ogilvy
- Confessions of an Advertising Man – David Ogilvy
- Copywriting Made Simple – Tom Albrighton
- The Copywriter’s Handbook – Robert W. Bly
- Persuasive Copywriting – Andy Maslen
- Copywriting Handbook – Joseph Sugarman
- Copy. Righter. – Ian Atkinson
- Write to Sell – Andy Maslen
- How to Write Copy that Sells – Ray Edwards
- Brilliant Copywriting – Roger Horberry
- How To Write a Good Advertisment – Victor O. Schwab
- Words That Sell – Richard Bayan
- Scientific Advertising – Claude Hopkins
- White Papers for Dummies – Gordon Graham
- Hey Whipple, Squeeze This – Luke Sullivan, Edward Boches
- Overdeliver – Brian Kurtz
- Great Leads – Michael Masterson, John Forde
- Advertising – Concept and Copy – George Felton
- The Art of Writing Advertising – Dennis Higgins
- The Copy Book – Taschen
- A Self-Help Guide for Copywriters (A Resource for Writing Headlines and Building Creative Confidence) – Dan Nelken
- The Ultimate Sales Letter (Attract New Customers. Boost Your Sales) – Dan S. Kennedy
- Reality in Advertising – Rosser Reeves
- The Boron Letters – Gary C. Halbert
- The Architecture of Persuasion – Michael Masterson
- How to Create Irresistible Offers – Robert W. Bly
- The Robert Collier Letter Book – Robert Collier
- The Copywriting Secrets – Jim Edwards
✦ VÂNZĂRI & MARKETING
- The Sales Bible – Jeffrey Gitomer
- Guerilla Selling (Unconventional Weapons and Tactics for Increasing Your Sales) – Jay Conrad Levinson, Bill Gallagher, Orvel Ray Wilson
- The Secret of Selling Anything – Harry Browne
- Neuromarketing (Understanding the ”Buy Buttons” in Your Customer’s Brain) – Patrick Renvoise & Christophe Morin
- The Paradox of Choice – Bary Schwartz
- Using Behavioural Science in Marketing – Nancy Harhut
- The Elements of Choice (Why the way we decide matters) – Eric J. Johnson
- This is Marketing – Seth Godin
- The Retail Revival – Doug Stephens
- Contagious (How to Build Word of Mouth in the Digital Age) – Jonah Berger
- Trout despre Strategie – Jack Trout
- Poziționarea – Al Ries, Jack Trout
- Cum cresc brandurile – Byron Sharp
✦ WRITING
- On Writing – Stephen King
- Everybody Writes – Anne Handley
- Writing That Works (How to communicate effectivelly in business) – Kenneth Roman, Joel Raphaelson
- Bird by Bird – Anne Lammot
- On Writing Well – William Zinser
- The Anatomy of Story – John Truby
- The Sense of Style – Steven Pinker
- Wired for Story – Lisa Cron
- Take Off Your Pants – Libbie Hawker
- The Elements of Style – Strunk & White
- Writer’s Manual – Penguin
- English Grammar and Composition – Warriner’s
- First You Write a Sentence – Joe Moran
- Start Writing Your Book Today – Morgan Gist MacDonald
✦ PSIHOLOGIE & DEZVOLTARE PERSONALĂ
- Thinking, Fast and Slow – Daniel Kahneman
- The Almanack of Naval Ravikant – Eric Jorgenson
- Influence: Science & Practice – Robert B. Cialdini
- Psihologia Persuasiunii – Totul despre influențare – Robert B. Cialdini
- Catalizatorul – Cum poți schimba opiniile oricui – Jonah Berger
- Changing Minds – Howard Gardner
- Emotional Intelligence 2.0 – Bradbery & Greaves
- The Little Book of YES – Goldstein, Martin & Cialdini
- The Five Love Languages – Gary Chapman
- How to Win Friends and Influence People – Dale Carnegie
- Mindset – Carol S. Dwech
- Peak – Anders Erickson, Robert Pool
- Cuvinte care schimbă minți – Shelle Rose Charvet
✦ CREATIVITATE
- Conscious Creativity – Philippa Stanton
- Build Your Routine, Find Your Focus & Sharpen Your Creative Mind – Behance
