PERSONAL DATA:
Name: Narcis MORARU
Year of Birth: 1976
Marital Status: Married
City: Cluj-Napoca, CJ, România
Website: narcismoraru.com
ABOUT ME:
I always tried to reinvent myself, to adapt to the market changes and to best use my skills and experience for a win-win situation with all my employers/customers.
EDUCATION:
2000 – 2005: Bachelor’s degree – Universitatea Babes Bolyai
Economics | Cluj-Napoca
PROFESSIONAL EXPERIENCE:
Mar 2017 – present:
Freelancer/Owner / LUMOGRAFICA SRL
Cluj-Napoca | Copywriting | Marketing | Media / Internet
Creative Marketing Agency – lumografica.ro
Copywriting for customers, Digital marketing for small companies with diverse portfolio of services: copywriting, logo design & branding, digital marketing, ads campaigns, DTP for printed materials, product photography, advertising videos, web design, website administration, marketing campaigns.
Started own Copywriting & Sales Newsletter: Ristretto
May 2012 – May 2017:
Owner Photography Business / Civicapital SRL
Cluj-Napoca | Education / Training / Art | Arts / Entertainment
Freelance Photographer for events, corporate, product at narcismoraru.com
Oct 2016 – May 2017:
Retail Manager / DACO Invest SRL
Cluj-Napoca | Sales | Commerce / Retail
Coordinated 4 LEGO Certified Stores in Romania and 1 online LEGO Store, 2 Pandora jewelry stores, managing the whole business, reporting directly to the owners, doing KPI analysis, marketing strategy, business development strategy, supplying and logistics.
May 2012 – Oct 2016:
Retail Coordinator / FIG Trade SRL
Cluj-Napoca | Sales | Commerce / Retail
Coordinated 4 Carpisa stores, 1 GANT/Lacoste Store, the online store shoes.ro
Jan 2012 – Jan 2014:
Online Store Coordinator / Shoexpert SRL
Cluj-Napoca | Sales | Commerce / Retail
Developped and coordinated the online store www.shoes.ro
Aug 2011 – Nov 2011:
Regional Retail Coordinator / Office Shoes SRL
Cluj-Napoca | Sales | Commerce / Retail
Coordinating 6 footwear stores, all located in shopping malls all around the country.
Aug 2010 – Aug 2011:
Regional Retail Manager + Online Store Coordinator – S.C. Mexxem SRL
Cluj-Napoca | Sales | Commerce / Retail
Supervising 6 Stone Creek Stores in the North-East part of Romania. Coordination of the online store www.stonecreek.eu. Launching the online store with good results after a very short period since GoLive!
Jul 2007 – Jul 2010:
National Sales Manager – later Brand Manager Lacoste / S.C. Mexxem SRL
Cluj-Napoca | Sales | Commerce / Retail
Coordinating Sales (wholesale) and Marketing department for PUMA, Lacoste and also private labels reaching 900.000 EUR annual turnover with Lacoste Footwear alone (single sales person)
Jul 2003 – Nov 2007:
Business Administrator Romania / S.C. Kingsway Europa Centrala S.R.L.
Cluj-Napoca | Management | Commerce / Retail
Wholesale Company
Complete business administration.
Setting up the company in Romania, reaching turnover 1 mil Euro in 2006 with only 2 sales employees (one was myself).
Benefits: company car, life insurance, laptop, phone, expenses
Jun 2002 – Jul 2003:
Aftersales Support / Stylmex Romania SRL Cluj-Napoca
1 year and 2 months ABROAD | Sales | Manufacturing
Relocated in the Netherlands for 1 year, with sales and sales support for the team in the Netherlands. Organizing the information flows of the department and of course sales.
Benefits: Company car, company telephone, company apartment (Waalwijk, Netherlands), private fuel expenses
Mar 2002 – Jun 2002:
Logistics Manager / Stylmex Romania SRL Cluj-Napoca
Cluj-Napoca | Transportation / Distribution | Transport / Logistics / Import – Export
Coordinating supply and logistics activity of the factory (production was in lohn – with weekly imports – raw materials, and exports – footwear)
Organizing the department and ensuring a smooth material and ready goods flow.
Benefits: Company car
Nov 2000 – Mar 2002:
Commercial Director / S.C. Alpina S.A. Reghin
Reghin | Sales | Manufacturing
Footwear Factory
Organizing activity of the export-import, sales and marketing department, 12 persons coordinated.
Growing the sales for the internal market with about 20%, organizing the department and winning auctions for the production of Romanian state customers.
Benefits: Company car
Mar 1999 – Nov 2000:
PUMA AG Account Manager / Stylmex Romania SRL Cluj-Napoca
Reghin | Procurement | Manufacturing
Footwear Factory
Starting up and running the collaboration with PUMA AG (major customer), for production of branded footwear.
Implementation within the company of specific communication and tracking systems (learned from this customer).
Benefits: tickets, company car, company apartment în Târgu-Mureș
Feb 1996 – Mar 1999:
Stylmex BV Account Manager / S.C. Medimpact S.A. Mediaș
Mediaș | Procurement | Manufacturing
Footwear and Leather Garments Factory
Key Account Manager for the biggest lohn customer Stylmex BV Netherlands
Ensuring smooth order, supply, deliver flow
SKILLS:
- Advanced Sales & Copywriting Skills
- Marketing strategy
- Marketing online
- Email Marketing
- Content Marketing
- Social Media Marketing
- Analytical skills
- Communication skills
- KPI reporting and interpretation
- SEO
- SEM
- Google Adwords
- Google Analytics
- Facebook Ads
- Microsoft Office
- Adobe Photoshop
- Adobe Photoshop Lightroom
- Adobe Indesign
- Adobe Premiere
- Adobe Illustrator
- Website administration (WordPress & Shopify)
- Web design (WordPress)
Languages
Romanian – Native
English – C1 Level
French – Advanced
Certifications
- Copywriting Internship (8 weeks, Romanian) – Iosif Vidoni and Angelo Mateaș
- Elite Copywriter Course (romanian) – Iosif Vidoni Senior Copywriter
- The Complete Copywriting Course : Write to Sell Like a Pro (english) – Tamsin Henderson, Professional Copywriter, Cambridge, UK
- Freelance Copywriting: How To Succeed As An Elite Copywriter (english) – Clare Lynch, Cambridge University writing tutor & professional copywriter
- Learning Conversion Copywriting (english) – cu Joanna Wiebbe, LinkedIn Certification, May 2021
- Google Digital Garage (Aug 2018 – Sep 2018) Certification for competences in fundamentals of digital marketing
Hobbies
Reading, Photography, Hiking, Walking
Others
Driving license Category B – acquired on 01 Mar 1994
