Curriculum Vitae


Name: Narcis MORARU

Year of Birth: 1976

Marital Status: Married

City: Cluj-Napoca, CJ, România

Website: narcismoraru.com 


I always tried to reinvent myself, to adapt to the market changes and to best use my skills and experience for a win-win situation with all my employers/customers.


2000 – 2005: Bachelor’s degree – Universitatea Babes Bolyai

Economics | Cluj-Napoca


Mar 2017 – present:

Freelancer/Owner / LUMOGRAFICA SRL

Cluj-Napoca | Copywriting | Marketing | Media / Internet

Creative Marketing Agency – lumografica.ro 

Copywriting for customers, Digital marketing for small companies with diverse portfolio of services: copywriting, logo design & branding, digital marketing, ads campaigns, DTP for printed materials, product photography, advertising videos, web design, website administration, marketing campaigns.

Started own Copywriting & Sales Newsletter: Ristretto

May 2012 – May 2017:

Owner Photography Business / Civicapital SRL

Cluj-Napoca | Education / Training / Art | Arts / Entertainment

Freelance Photographer for events, corporate, product at narcismoraru.com 

Oct 2016 – May 2017:

Retail Manager / DACO Invest SRL

Cluj-Napoca | Sales | Commerce / Retail

Coordinated 4 LEGO Certified Stores in Romania and 1 online LEGO Store, 2 Pandora jewelry stores, managing the whole business, reporting directly to the owners, doing KPI analysis, marketing strategy, business development strategy, supplying and logistics.

May 2012 – Oct 2016:

Retail Coordinator / FIG Trade SRL

Cluj-Napoca | Sales | Commerce / Retail

Coordinated 4 Carpisa stores, 1 GANT/Lacoste Store, the online store shoes.ro

Jan 2012 – Jan 2014:

Online Store Coordinator / Shoexpert SRL

Cluj-Napoca | Sales | Commerce / Retail

Developped and coordinated the online store www.shoes.ro 

Aug 2011 – Nov 2011:

Regional Retail Coordinator / Office Shoes SRL

Cluj-Napoca | Sales | Commerce / Retail

Coordinating 6 footwear stores, all located in shopping malls all around the country.

Aug 2010 – Aug 2011:

Regional Retail Manager + Online Store Coordinator – S.C. Mexxem SRL

Cluj-Napoca | Sales | Commerce / Retail

Supervising 6 Stone Creek Stores in the North-East part of Romania. Coordination of the online store www.stonecreek.eu. Launching the online store with good results after a very short period since GoLive!

Jul 2007 – Jul 2010:

National Sales Manager – later Brand Manager Lacoste / S.C. Mexxem SRL

Cluj-Napoca | Sales | Commerce / Retail

Coordinating Sales (wholesale) and Marketing department for PUMA, Lacoste and also private labels reaching 900.000 EUR annual turnover with Lacoste Footwear alone (single sales person)

Jul 2003 – Nov 2007:

Business Administrator Romania / S.C. Kingsway Europa Centrala S.R.L.

Cluj-Napoca | Management | Commerce / Retail

Wholesale Company

Complete business administration.

Setting up the company in Romania, reaching turnover 1 mil Euro in 2006 with only 2 sales employees (one was myself).

Benefits: company car, life insurance, laptop, phone, expenses

Jun 2002 – Jul 2003:

Aftersales Support / Stylmex Romania SRL Cluj-Napoca

1 year and 2 months ABROAD | Sales | Manufacturing

Relocated in the Netherlands for 1 year, with sales and sales support for the team in the Netherlands. Organizing the information flows of the department and of course sales.

Benefits: Company car, company telephone, company apartment (Waalwijk, Netherlands), private fuel expenses

Mar 2002 – Jun 2002:

Logistics Manager / Stylmex Romania SRL Cluj-Napoca

Cluj-Napoca | Transportation / Distribution | Transport / Logistics / Import – Export

Coordinating supply and logistics activity of the factory (production was in lohn – with weekly imports – raw materials, and exports – footwear)

Organizing the department and ensuring a smooth material and ready goods flow.

Benefits: Company car

Nov 2000 – Mar 2002: 

Commercial Director / S.C. Alpina S.A. Reghin

Reghin | Sales | Manufacturing

Footwear Factory

Organizing activity of the export-import, sales and marketing department, 12 persons coordinated.

Growing the sales for the internal market with about 20%, organizing the department and winning auctions for the production of Romanian state customers.

Benefits: Company car

Mar 1999 – Nov 2000:

PUMA AG Account Manager / Stylmex Romania SRL Cluj-Napoca

Reghin | Procurement | Manufacturing

Footwear Factory

Starting up and running the collaboration with PUMA AG (major customer), for production of branded footwear.

Implementation within the company of specific communication and tracking systems (learned from this customer).

Benefits: tickets, company car, company apartment în Târgu-Mureș

Feb 1996 – Mar 1999:

Stylmex BV Account Manager / S.C. Medimpact S.A. Mediaș

Mediaș | Procurement | Manufacturing

Footwear and Leather Garments Factory

Key Account Manager for the biggest lohn customer Stylmex BV Netherlands

Ensuring smooth order, supply, deliver flow


  • Advanced Sales & Copywriting Skills
  • Marketing strategy
  • Marketing online
  • Email Marketing
  • Content Marketing
  • Social Media Marketing
  • Analytical skills
  • Communication skills
  • KPI reporting and interpretation
  • SEO
  • SEM
  • Google Adwords
  • Google Analytics
  • Facebook Ads
  • Microsoft Office
  • Adobe Photoshop
  • Adobe Photoshop Lightroom
  • Adobe Indesign
  • Adobe Premiere
  • Adobe Illustrator
  • Website administration (WordPress & Shopify)
  • Web design (WordPress)


Romanian – Native

English – C1 Level

French – Advanced


  • Copywriting Internship (8 weeks, Romanian) – Iosif Vidoni and Angelo Mateaș
  • Elite Copywriter Course (romanian) – Iosif Vidoni Senior Copywriter
  • The Complete Copywriting Course : Write to Sell Like a Pro (english) – Tamsin Henderson, Professional Copywriter, Cambridge, UK
  • Freelance Copywriting: How To Succeed As An Elite Copywriter (english) – Clare Lynch, Cambridge University writing tutor & professional copywriter
  • Learning Conversion Copywriting (english) – cu Joanna Wiebbe, LinkedIn Certification, May 2021
  • Google Digital Garage (Aug 2018 – Sep 2018) Certification for competences in fundamentals of digital marketing


Reading, Photography, Hiking, Walking


Driving license Category B – acquired on 01 Mar 1994




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